How To Easily Promote Your Business With Video

When making a video, selecting a video production company isn’t easy. This is why most clients opt to stay with a great one once they’ve discovered it. To try to find a wide variety of companies you can visit search engines such as Google, check Yellow Pages listings, or ask colleagues/agencies you know already.

I remember shooting a video at a beautiful location, where I was guaranteed that no one would be around to get in the way of our shooting. I dutifully conducted my site survey and everything looked and sounded fine. Unfortunately, we didn’t hear the airplanes flying overhead when we did our site survey. And we didn’t hear the train that came by every hour. Nor did we hear or see the flock of geese when we were scouting the location. But all of these distracting nuisances were present during our shoot. Fortunately, I had a contingency plan and we had indoor locations identified in advance. Having a plan B is not a bad idea. If you want to be really safe, shoot your production in a studio, so you can be assured of complete control over the location.

Lighting. Effective lighting gives your production texture and depth. It is neither too light nor too dark. A competent videographer knows that shadows are as important as light. It sometimes surprises clients how many artificial light sources it takes to make a shot look natural. In a visual medium, expert lighting is key.

What are the other produccion de video companies in your area? What type of clients do they serve? If there are 10 wedding videographers and 0 corporate video production companies, then you should seriously consider being the first and only corporate production company in your area. If there are 10 corporate video companies and only a few wedding videographers, you should lean more towards wedding videography. If it’s about the same in both categories, consider serving both markets or simply choose the type of work you prefer to do.

Let’s look at a second scenario. Suppose you are a larger firm that wants to produce a series of case studies with new business prospects. Being a large firm trying to influence sophisticated buyers would push you up in the quality levels. However, because the video is of case studies, the quality demands are likely less exacting. Those considerations would push you to the Professional level. You would want relatively high quality but definitely not a signature piece. Budget $3,000.

So have an idea about how much you can afford and what you need to achieve with that spend. Also, consider whether the video is an additional expenditure or if it is replacing another element of the marketing spend.

When they are cramming for the video distribution, they’ll definitely get the additional copies. You made a reasonable quotation but presented it differently. The budget for the duplication of copies is separately considered so it is not a big deal if they make a different Purchase Order for thee fees they will pay. If the distribution fee is added to their first Purchase Order, they will be alarmed because they need to have a higher budget for the project.

Planning, planning and more planning. The better you plan for your shoot which includes call sheets, shot lists, shoot schedules and any other useful information the smoother your shoot day will be.

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