We’ve all been exposed to a terrible presenter or instructor. The minutes drag by while the presenter seems oblivious to the reactions and needs of the audience. As an educator I know that there are several elements that are essential in creating a successful presentation. One of the most important is pacing. You should strive for a pace that moves quickly enough to maintain interest but allows enough processing time for the audience to comprehend the information. Processing time is the secret that will set your presentation apart from most of your competition.
If you are working in a face-to-face session, get people talking and discussing issues. Brainstorm solutions together. Record ideas while people are talking to document the conversation.
Be sensitive to the needs and demands of your audience. Avoid making your teleseminars all about your or all about your products and services. Remember, your main goal here is to impress your attendees so you can increase your conversion rate. Pay particular attention when they ask questions and strive to offer them with all the information that they are looking for.
The printed manuals will surely help to put you on the right track by guiding you how to approach a person and how to change tracks depending on their mood. For building up on your oratory skills, you can try purchasing some videos that will guide you step by step on how to use speech effectively while talking with a client. However, if you want to gain the ultimate in presentation skill and public speaking, then it is recommended that you opt in for a course with any online institutions that impart training.
Posture and body orientation – I always stand up straight and look directly at the audience. Standing straight and looking directly at the audience indicates confidence. I use posture to make points though. If I am speaking about confidence and want to give an example of an unconfident person, I slump my shoulders and look at the floor. Spend most of your time oriented toward the audience. If you’re using slides, speak to the audience, not the slide. It’s OK to look at a slide — especially if you want to draw the audience’s attention to it, but always turn back to the audience after a few seconds.
There’s no doubt that most of us underestimate the time they spend on the telephone by about ONE-THIRD. You know yourself that a five-minute call can turn into a twenty-minute one. The telephone is great – it saves us attending meetings but at the same time if uncontrolled it swallows our time. So although the seven tips in this lesson are easy to follow – you must start applying them if you’re not doing so already.
Widely promote your products. Give your products the exposure they need to entice more people to buy. Advertise them using popular and effective advertising tools which include search engine marketing, paid placement, blog marketing, article marketing, ezine publishing, etc.